Pre-order bonuses
Pre-order now.
Get the full picture.
Your doubt has more to tell you.
Every pre-order counts towards launch week, and launch week decides whether a book makes the bestseller lists. So pre-ordering comes with real rewards. Order now and you unlock your full report, every profile, and a chance to celebrate the launch with Luke.
About the book
Doubt isn’t a flaw. It’s a signal.
Most advice tells you to silence self-doubt, or fake enough confidence to drown it out. The Power of Self-Doubt argues the opposite. Doubt gets loudest when you’re stepping into something bigger, and it’s trying to tell you something worth hearing.
Part memoir, part psychology, part practical playbook, it draws on Luke Tobin’s own rise, fall and reinvention as a three-time exited founder, alongside performance science and conversations with people who turned doubt into drive, including actor Sharon Stone, US Navy Top Gun pilot Kevin Sullivan and Olympic figure skater Maé-Bérénice Méité.
- Hardback (UK) · paperback elsewhere
- 256 pages
- Ebook and audiobook
- Harriman House
- Out 18 May 2027
Inside, you’ll learn how to:
- Spot which of the four faces of doubt (the Mouse, the Lion, the Clown and the Elephant) is driving your decisions
- Read the spike of doubt that comes with every new level, and use it for direction
- Build courage as a daily habit, instead of waiting to feel ready
- Use play, curiosity and resilience to turn pressure into momentum
- Grow into the person you want to become before you feel you’ve earned it
Your pre-order bonus
Pre-order the book.
Unlock the Vault.
Every reader who pre-orders gets the Vault: eight resources that turn the book into a plan you actually use. Any edition, any bookshop, any English-speaking country. It opens the moment you register your order.
- Your personal 9-page reportYour scores, history, strengths, watch-outs and a 30-day plan£40
- How your profile shows up across your lifeAs a colleague, leader, partner, parent and friendincl.
- All 16 profiles in fullRead your team, your partner and your family£20
- The Doubt MatrixSeven kinds of doubt and how to work each one£30
- The worksheet packFailure CV, 30-day courage tracker, hard-conversation planner, 28-day journal£50
- Field guides and lock screensAll four faces, plus your tool on your phone£20
- Team workshop kitFacilitator guide, 12 slides and a team profile map£90
- The interview libraryFull conversations with people from the book£50
Already ordered? Register your copy and the Vault opens straight away.
1Step 1
Order the book
Choose a package, or order a single copy from your favourite bookshop. Every pre-order counts.
“A brilliant reframing of our deepest insecurity. This book turns hesitation into a strategic advantage.”
Daniel PriestleyBestselling author and entrepreneurIndividual
From any bookshop. £20 hardback (UK) · $20 paperback (US)Paperback in Canada, Australia, Ireland, New Zealand and other English-speaking markets. Ebook and audiobook everywhere. All out 18 May 2027, with translated editions to follow.
- Your full Self-Doubt Profile report as a PDF
- Your other three archetypes in full, with their tools
- All 16 profiles in full
- The Vault: Doubt Matrix, worksheets, field guides and lock screens
- Interviews with people from the book
- Entry into the launch party draw (closes 31 March 2027)
Team bundle
10 or more copies for your team, from any bookshop
- Everything in Individual, for every reader
- A team view of everyone’s profiles
- Team workshop kit: facilitator guide, slides and team map
- A 30-minute call with Luke and your team
Corporate
Copies for your whole company, organised with Luke’s team
- Everything in the team bundle
- Bulk pricing and a single invoice
- Delivered to your office or straight to your people
Or order a single copy from
- Individual and Team bundle: after you order, claim your bonuses below with your order number and receipt.
- Team bundle: order 10 or more copies in a single order through the usual link. One 30-minute team call per order.
- Corporate: email orders@thepowerofselfdoubt.com with how many copies you need and where they’re going. We’ll come back with pricing and arrange the order and your bonuses for you, so there’s nothing to claim.
2Step 2
Register your purchase
Add your order number and we’ll unlock your full report straight away. If you’re entering the draw or claiming a Team bundle, add your receipt too. Team bundles are claimed the same way. Corporate orders are handled by email, so you don’t need this form.
“Self-doubt can come in any shape or form, but if you learn to deal with it in the best way you can, you can only get better.”
The launch party draw
Celebrate the launch with Luke
Closes 31 March 2027Pre-order a copy, submit your order on this page, and you can enter the draw for one of up to three places at the launch parties in May 2027. UK winners join Luke in London and US winners in New York, with return travel and one night’s hotel covered.
Open to residents of the UK and US aged 18 or over (or the age of majority where you live). No purchase necessary: you can also use the free entry form below. Pre-order entries and free entries close at 11:59pm (UK time) on 31 March 2027. Up to three winners are drawn at random after the draw closes. Void where prohibited. Party dates to be confirmed. Read the full terms.For UK winners · May 2027, date and venue to be confirmed
For US winners · May 2027, date and venue to be confirmed
Speaking
Book Luke to speak
The Power of Self-Doubt keynote, for leadership teams, conferences and company events. Your people take the quiz, find their archetypes, and leave knowing how to turn doubt into fuel. In person or online, in the UK, Europe and the US.
bookings@thepowerofselfdoubt.com
